Out Of Stealth, Toast Launches iPhone App For Social Wish Lists Linked To Gifts

Despite the news that Facebook is going to implement Facebook Gifts which will literally allow you to send a real gift to a friend whose address you don't have, there's a startup out there that is not afraid of the 800 pound gorilla in the room. And not to mention Svpply or Wrapp. That said, Toast, a social wish list app, in stealth mode for the last few months, reckons it has a different take on things based on the psychology of social gifting. The app is now available for free in the iTunes App Store [iTunes link]. In addition it's raised a small funding round understood to be in the region of €500,000.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/YOMoJp4dhEc/

EMS TECHNOLOGIES EMC ELECTRONICS FOR IMAGING ELECTRONIC DATA SYSTEMS ELECTRONIC ARTS