“In the Studio,” thredUP’s James Reinhart Reflects on his Company’s Evolution

"In the Studio" opens its doors this week to an entrepreneur who once founded a nonprofit charter management organization for schools in California, spent a summer in management consulting, and eventually stumbled upon a case study experiment in school that gave rise to founding his current startup. James Reinhart and I met a few years ago in school, and I remember him talking about his new business, inspired by an operations case on Netflix. Over the next few years, Reinhart and his co-founders founded a small company in Boston, raised angel funding, packed their bags for San Francisco, and went through a number of fascinating shifts in their business model and vertical focus before eventually stumbling into something potentially big. And, for a nice touch of symmetry, the company just announced the appointment of two former Netflix executives to the company's roster, one to lead operations and the other to the board.

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