Part of the appeal of the e-reader ecosystem is the ability to read the same book over multiple devices. From a dedicated e-reader to a smartphone, keeping up with your favorite protagonist's exploits without missing a beat regardless of the devices is key to happy book fans. Barnes and Noble recognizes this and is extending their ecosystem to browsers. Even Internet Explorer.
Source: http://www.wired.com/gadgetlab/2012/07/nook-for-web-released/
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