Unmetric Scores The Virality Of Brands’ YouTube Campaigns

Social benchmarking startup Unmetric just expanded its tools to include YouTube, giving brands a new way to measure the effectiveness of their video campaigns. Of course, companies can already see plenty of stats about their videos — views, likes, and more. But Unmetric tries to synthesize all that data into a single score, and then shows how that score stacks up against competitors.

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